Mission and Opportunity

Millions of women avoid discussing intimate health concerns because social feeds are neither private nor empathetic. FemCare Anonymous aims to become the first AI-moderated, identity-shielded community where women can share stories, ask questions, and receive credible guidance, without revealing who they are.

🚩 Problem

Women often hesitate to share personal health issues due to stigma, lack of privacy, and limited access to trusted support. How can we give women a safe space to ask health-related questions, get answers from peers and medical personnel, and get personalised health information?

Research

Conducted with 17 women across 4 countries (UK, China, Indonesia, Taiwan).

Key Points from Research:

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Anonymous posting

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Identity protection.

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Support Groups

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Personalised health information

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Design Goal

Design an anonymous support platform for women to share sensitive health experiences, seek advice, and connect with relevant care groups, without exposing their identity.

My Approach

AI-First Design Approach

Stage Activity AI Tool(s) Used Outcome / Value
1. Research Synthesis Transcribed and analyzed 17 interviews across 4 countries ChatGPT Identified 3 core pain-point clusters: fertility anxiety, diagnostic delays, stigma. Reduced synthesis time from 1 week to 48 hrs.
2. Persona Refined personas & mapped emotional journeys GPT-4, ChatGPT image prompt Created 2 validated personas and mapped critical trust/emotion checkpoints around anonymity.
3. MVP Flow Planning Prioritized features based on impact and feasibility ChatGPT prompts, Replit logic testing Focused MVP scope to 3 key features: Anonymous Posting → Support Circles → Chatbot.
4. UI Generation Designed screens: sign-up, feed, groups, Message, pop-ups Visily.ai Generated layout structures, components, and style consistency rapidly. Saved design time by 70%.
5. Prototyping Built interactive navigation + logic, chatbot MVP Figma, Replit, OpenAI Replit hosted a functioning shell for demo. Chatbot tested by 30 users, achieving 91% perceived relevance.
6. Usability Testing Exported designs to Figma and tested Figma, Maze Used to gain insights into user behaviour, refine flow, create better UX content

Research Synthesis