Millions of women avoid discussing intimate health concerns because social feeds are neither private nor empathetic. FemCare Anonymous aims to become the first AI-moderated, identity-shielded community where women can share stories, ask questions, and receive credible guidance, without revealing who they are.
Women often hesitate to share personal health issues due to stigma, lack of privacy, and limited access to trusted support. How can we give women a safe space to ask health-related questions, get answers from peers and medical personnel, and get personalised health information?
Conducted with 17 women across 4 countries (UK, China, Indonesia, Taiwan).
Key Points from Research:
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Anonymous posting
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Identity protection.
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Support Groups
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Personalised health information
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Design an anonymous support platform for women to share sensitive health experiences, seek advice, and connect with relevant care groups, without exposing their identity.
My Approach
Stage | Activity | AI Tool(s) Used | Outcome / Value |
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1. Research Synthesis | Transcribed and analyzed 17 interviews across 4 countries | ChatGPT | Identified 3 core pain-point clusters: fertility anxiety, diagnostic delays, stigma. Reduced synthesis time from 1 week to 48 hrs. |
2. Persona | Refined personas & mapped emotional journeys | GPT-4, ChatGPT image prompt | Created 2 validated personas and mapped critical trust/emotion checkpoints around anonymity. |
3. MVP Flow Planning | Prioritized features based on impact and feasibility | ChatGPT prompts, Replit logic testing | Focused MVP scope to 3 key features: Anonymous Posting → Support Circles → Chatbot. |
4. UI Generation | Designed screens: sign-up, feed, groups, Message, pop-ups | Visily.ai | Generated layout structures, components, and style consistency rapidly. Saved design time by 70%. |
5. Prototyping | Built interactive navigation + logic, chatbot MVP | Figma, Replit, OpenAI | Replit hosted a functioning shell for demo. Chatbot tested by 30 users, achieving 91% perceived relevance. |
6. Usability Testing | Exported designs to Figma and tested | Figma, Maze | Used to gain insights into user behaviour, refine flow, create better UX content |